It’s not enough to master the art of multiplication! We need to take care of marketing and merchandising. Thanks to his involvement with his retail business (Jardinière du Nord), Normand Tellier benefits from a privileged perspective for a grower; he is able to gauge customer reactions to new, often unusual and provocative varieties and combinations.
DECO-Style supports its customers by coordinating and promoting an integrated marketing program focused on point-of-sale information. For growers and garden centers, DECO-Style plants are systematically supplied with labels and placards, as well as a Production Guide. This is the minimum basis for effective promotion and communication. What’s more, the DECO-Style team presents conferences to professionals all year round. Other tools will be added to the available resources as the program evolves and retailers demand them.
